Vivienne St. Claire

Former fashion editor turned royal style obsessive. Has spent two decades cataloguing every brooch, hemline, and color choice made by queens and princesses worldwide. Believes fashion is always political. "A royal never gets dressed by accident."

The Gucci She Wore Twice: Why the Princess of Wales Just Made Recycling Glamorous

When the Princess of Wales arrived at the 2026 BAFTAs in a lilac Gucci gown she first wore seven years ago, the fashion press called it elegant. Vivienne St. Claire calls it something far more deliberate than that.