Vivienne St. Claire

Former fashion editor turned royal style obsessive. Has spent two decades cataloguing every brooch, hemline, and color choice made by queens and princesses worldwide. Believes fashion is always political. "A royal never gets dressed by accident."

Three Years Gone, One Dress Reworn: Catherine’s Royal Ascot Comeback

After a three-year absence, the Princess of Wales returned to Royal Ascot in a dress she'd already worn twice before. Vivienne St. Claire on why that was deliberate.

Three Looks in One Week: How Princess Leonor of Spain Got Dressed for the Future

In a single June week, Princess Leonor wore military fatigues, papal-protocol black, and a pastel blue statement dress. Here's what each one was saying.

She Wore It Like She Meant It: The Princess of Wales Delivers at Trooping the Colour 2026

She wore baby blue Catherine Walker, coordinated five family members in a single palette, and made a statement so quiet you had to know what to look for. Vivienne St. Claire was looking.

What Will the Princess of Wales Wear to Trooping the Colour 2026? The Clues Are Already There.

She has never wasted a Trooping the Colour appearance. With 13 June one week away, the clues to what the Princess of Wales will wear are already in plain sight.

Two Women, One Throne, Infinite Intention: How Queen Rania and Princess Rajwa Are Rewriting Royal Dressing

Queen Rania has spent twenty-five years perfecting royal dressing as diplomatic art. Princess Rajwa arrived already knowing the language.

The Bride Who Borrowed Nothing From the Palace: Harriet Sperling’s Wedding Look

Harriet Sperling wore Emilia Wickstead, borrowed a tiara from her jeweller rather than the palace, and made every choice count.

The Gucci She Wore Twice: Why the Princess of Wales Just Made Recycling Glamorous

When the Princess of Wales arrived at the 2026 BAFTAs in a lilac Gucci gown she first wore seven years ago, the fashion press called it elegant. Vivienne St. Claire calls it something far more deliberate than that.