Vivienne St. Claire

Former fashion editor turned royal style obsessive. Has spent two decades cataloguing every brooch, hemline, and color choice made by queens and princesses worldwide. Believes fashion is always political. "A royal never gets dressed by accident."

The Tiara on Every Banknote: How a Committee of Women Built the Crown’s Most Recognisable Jewel

A committee raised funds for a royal wedding gift, then lost the groom before the wedding. Two years later they gave it anyway. That tiara ended up on every banknote in Britain.

The Catherine Effect: How One Woman’s Wardrobe Built a Billion Pound Phenomenon

When Catherine, Princess of Wales, wears a thing, that thing moves. Off the rail. Out the door. Into the wardrobes of women who will never meet her and would not dream of asking her opinion. The phenomenon has a name. The Kate Effect. And it has been quietly rewriting the commercial logic of British fashion for well over a decade.

The Green Was Not an Accident: How Catherine Dresses in Full Sentences

The green gown was not a fashion choice. It was a sentence. How the Princess of Wales learned to speak in colour, and why the fluent never miss the message.

The Tiara That Outlived Every Woman Who Wore It

One tiara, three women, three completely different meanings. The Cambridge Lover's Knot has outlasted everyone who's worn it and that's exactly the point.

Three Years Gone, One Dress Reworn: Catherine’s Royal Ascot Comeback

After a three-year absence, the Princess of Wales returned to Royal Ascot in a dress she'd already worn twice before. Vivienne St. Claire on why that was deliberate.

Three Looks in One Week: How Princess Leonor of Spain Got Dressed for the Future

In a single June week, Princess Leonor wore military fatigues, papal-protocol black, and a pastel blue statement dress. Here's what each one was saying.

She Wore It Like She Meant It: The Princess of Wales Delivers at Trooping the Colour 2026

She wore baby blue Catherine Walker, coordinated five family members in a single palette, and made a statement so quiet you had to know what to look for. Vivienne St. Claire was looking.

What Will the Princess of Wales Wear to Trooping the Colour 2026? The Clues Are Already There.

She has never wasted a Trooping the Colour appearance. With 13 June one week away, the clues to what the Princess of Wales will wear are already in plain sight.

Two Women, One Throne, Infinite Intention: How Queen Rania and Princess Rajwa Are Rewriting Royal Dressing

Queen Rania has spent twenty-five years perfecting royal dressing as diplomatic art. Princess Rajwa arrived already knowing the language.

The Bride Who Borrowed Nothing From the Palace: Harriet Sperling’s Wedding Look

Harriet Sperling wore Emilia Wickstead, borrowed a tiara from her jeweller rather than the palace, and made every choice count.